| Personal brand: "He's the grandfather that everybody wishes they had," one academic told Canadian Business earlier this year about Coutu when research revealed that the pharmacy chain that bears his name had become Canada's most respected brand. Though Coutu has handed control of the business to his five children, he remains a significant shareholder; his net worth climbed dramatically this year on the back of a rising stock price. He also remains its symbol?as CB writer Kristian Gravenor said, "as personally identified with his stores as Colonel Sanders is with buckets of chicken." |
